So, with video giant YouTube luring brands and creators to its affiliate program, will it kill off niche affiliate platforms like LTK? LTK cofounder Amber Venz-Box told Fortune that video is three times more effective content at stimulating sales than static photos on LTK. And TikTok has been testing its version since November, where commission rates are set by the individual brands that range from fashion giant Revolve to drain protector TubShroom, according to Insider. Instagram killed its affiliate program in August 2022, and has not released a replacement. The husband-wife-cofounded platform is responsible for driving $3.6 billion in sales for over 6,000 brands (YouTube’s 50 brands available for affiliate partnerships pale in comparison). The space has historically been led by the smaller-scale $2 billion (valuation) Softbank-backed LTK. This marks YouTube’s large-scale foray into the increasingly crowded affiliate shopping arena. Though a spokesperson for YouTube declined to share commission percentages or payouts for the program, she said they are “competitive” with other affiliate programs. As of today, any YouTube partner with over 20,000 subscribers will be eligible to earn affiliate commissions from 50 brands across beauty, apparel, footwear, home, and tech. This program was previously limited to hand-picked YouTube partners. YouTube Shopping’s affiliate program allows creators to tag products in their videos from brands like Sephora, Nordstrom, and Wayfair, and earn a commission (split with YouTube) if a viewer purchases from the video. Snap has been paying top creators enormous sums-based on ad revenue sharing-for their Stories, and recently lowered the eligibility barrier. Meta is testing payments to creators based on their Reels’ performance after variable payouts to creators on confusing criteria. TikTok, which has failed to meaningfully compensate creators through the Creator Fund, is now allowing eligible creators to place premium content behind a paywall. When it comes to paying creators, YouTube’s competitors host an array of programs that seem to be in constant flux. In total, this program has paid out over $50 billion to creators, artists, and media companies, and played a significant role in top YouTuber salaries, like MrBeast’s cool $54 million in 2021. This wealth stems from the YouTube Partner Program’s ad revenue sharing program Adsense, by which creators who meet a certain threshold can opt in to splitting ad revenue- 45% of advertiser revenue on Shorts and 55% on classic longer-form content-on the platform. YouTube is the platform where some of the highest-paid creators have minted millions. “What we're trying to do is optimize between giving the viewers the content they want and giving creators the right incentives to create that content and invest in future content.” “We want a system where when we do well, the creators do well,” Amjad Hanif, YouTube’s vice president of product management in creator products and monetization, told Fortune. The announcements represent YouTube’s latest effort to keep creators happy by putting money in their pockets, sharing proceeds of its vast advertising machine to distinguish itself from competing platforms. The video site also said that smaller-scale creators, who previously did not meet requirements for the YouTube Partner Program, can now profit directly from their fandoms on the platform as a new tier of YouTube partners. ![]() The video platform’s shopping affiliate network will no longer be invite-only, YouTube said on Tuesday, providing a new way for U.S.-based creators with more than 20,000 subscribers to earn money. This video is not an attempt to sell you a good or service.YouTube is opening the doors for more creators to participate in its revenue sharing programs, seeking to fend off competition from rival video platforms with a pair of announcements designed to strengthen its ties with internet influencers. □Use Code "HANK15" For 15% Off at Lucky Shot USAĭisclaimer: These videos are strictly for educational and entertainment purposes only. ![]() ![]() *Use Code "strange5" For 5% Off at Optics Planet □Use Code "HANKSTRANGE" For 10% Off at Harry' ![]() □Use Code "HANK10" For 10% Off OlightStore □Use Code "HANK10" For 10% Off at Fort Scott □□SUPPORT And JOIN US ON out The Amazon Store: □Use Link Here To Sign Up For USCCA Conceal Carry Protection: -OR- Text STRANGE to 87222 FLUX Brace For Glock First Impressions FLUX Defense New guns 2019 Glock brace Upgrade for Glock 17 and Glock 34.
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